{"id":60801,"date":"2023-07-19T09:00:00","date_gmt":"2023-07-19T06:00:00","guid":{"rendered":"https:\/\/www.sniffie.io\/?p=60801"},"modified":"2023-07-13T16:37:52","modified_gmt":"2023-07-13T13:37:52","slug":"5-reasons-for-pricing-transparency","status":"publish","type":"post","link":"https:\/\/www.sniffie.io\/blog\/5-reasons-for-pricing-transparency\/","title":{"rendered":"5 Reasons Why Pricing Transparency is Important for Shopify Merchants"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60801\" class=\"elementor elementor-60801\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d74a5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d74a5c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d18529\" data-id=\"4d18529\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ceafdc elementor-widget elementor-widget-text-editor\" data-id=\"3ceafdc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Establishing trust with your customers is essential for long-term success. One crucial element of building trust is pricing transparency. As a Shopify merchant, being upfront and transparent about your pricing has numerous benefits, including fostering customer trust, increasing conversions, reducing cart abandonment, and building a loyal customer base. In this blog post, we will delve into the significance of pricing transparency.<\/p><h2>What is pricing transparency?<\/h2><p><a href=\"https:\/\/www.sniffie.io\/pricing-vocabulary\/price-transparency\/\">Price transparency<\/a> refers to the practice of openly disclosing and providing clear information about the prices of goods or services to consumers. It involves ensuring that customers have access to accurate and comprehensive pricing details, including the base price, any additional fees or charges, and any applicable discounts or promotions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b263103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b263103\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a308279\" data-id=\"a308279\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d10865 elementor-widget elementor-widget-text-editor\" data-id=\"3d10865\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1 &#8211; Building Customer Trust<\/h3><p>Pricing transparency is a cornerstone of building trust with your customers. When you clearly communicate the prices of your products, customers feel confident in their purchasing decisions. They appreciate the openness and honesty, which helps establish your brand as trustworthy and reliable. By being transparent about pricing, you show that you value your customers and are committed to providing them with a positive shopping experience. Price transparency includes for instance, telling what the lowest price for the product has been, the cost of shipping, and more.<\/p><p>\u00a0<\/p><h3>2 &#8211; Enhancing Customer Confidence<\/h3><p>Customers often research and compare prices before making a purchase. When your pricing is transparent, it becomes easier for potential customers to compare your offerings with competitors. If customers find consistent and easily accessible pricing information on your Shopify store, they are more likely to trust your brand and choose you over competitors who may have hidden or unclear pricing structures. Transparent pricing helps instil confidence in customers and encourages them to complete their purchases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efb5497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efb5497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b8d3e8\" data-id=\"8b8d3e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497e20e elementor-widget elementor-widget-template\" data-id=\"497e20e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"57602\" class=\"elementor elementor-57602\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b97869e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b97869e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71cf794f\" data-id=\"71cf794f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f1daabd elementor-widget elementor-widget-heading\" data-id=\"1f1daabd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Show your Omnibus price automatically<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9b5d7d elementor-widget elementor-widget-text-editor\" data-id=\"2b9b5d7d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We keep an eye on the lowest prices for 30 days and dynamically show them on your website. Show off your discounted pricing with confidence!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-wpl_tracker=\"{&quot;gtm&quot;:true}\" class=\"events-tracker-for-elementor elementor-element elementor-element-673b453e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"673b453e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/apps.shopify.com\/omnibus-price\" target=\"_blank\" id=\"cta-omnibusapp\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET SHOPIFY APP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-wpl_tracker=\"{&quot;gtm&quot;:true}\" class=\"events-tracker-for-elementor elementor-element elementor-element-50005b4 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"50005b4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.bigcommerce.com\/apps\/omnibus-pricing\/\" target=\"_blank\" id=\"cta-omnibusapp\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET BIGCOMMERCE APP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-140063ba\" data-id=\"140063ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5301f7be elementor-widget elementor-widget-image\" data-id=\"5301f7be\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31.avif 1002w,https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31-300x175.avif 300w,https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31-768x449.avif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" type=\"image\/avif\"><source srcset=\"https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31.webp 1002w,https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31-300x175.webp 300w,https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31-768x449.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" type=\"image\/webp\"><img src=\"https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31.png\" height=\"468\" width=\"800\" srcset=\"https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31.png 1002w, https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31-300x175.png 300w, https:\/\/www.sniffie.io\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-31-at-15.04.31-768x449.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" class=\"attachment-large size-large wp-image-57601 sp-no-webp\" alt=\"sniffie omnibus pricing\" fetchpriority=\"high\" decoding=\"async\"  > <\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bdf931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bdf931\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd4454d\" data-id=\"fd4454d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-898801d elementor-widget elementor-widget-text-editor\" data-id=\"898801d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3 &#8211; Reducing Cart Abandonment<\/h3><p>One of the leading causes of cart abandonment is <a href=\"https:\/\/www.pfcu.com\/financial-education\/moneyline-blog\/post\/mb\/2016\/08\/31\/what-are-hidden-costs\" target=\"_blank\" rel=\"noopener\">unexpected or hidden costs<\/a> during the checkout process. When customers are surprised by additional fees, shipping costs, or taxes at the last moment, it can lead to frustration and abandonment of the purchase. By providing transparent pricing upfront, including any associated costs, you reduce the likelihood of unpleasant surprises during checkout. This transparency improves the overall shopping experience and helps minimize cart abandonment rates.<\/p><h3>4 &#8211; Establishing Value Perception<\/h3><p>Transparent pricing allows customers to understand the value they will receive for their investment. By clearly presenting the features, benefits, and price of your products, customers can make informed decisions based on the perceived value. Moreover, when customers perceive the value to be fair and aligned with the price, they are more likely to view your products positively and be satisfied with their purchases. Pricing transparency helps shape customers&#8217; perception of the value they receive, reinforcing their satisfaction and encouraging repeat business.<\/p><h3>5 &#8211; Building Customer Loyalty<\/h3><p>When customers feel they are treated fairly and given complete information about pricing, they are more likely to develop a sense of loyalty towards your brand. Transparent pricing builds a foundation of trust and fosters long-term relationships with your customers. When customers trust your pricing practices, they are more likely to become repeat buyers, refer your store to others, and become brand advocates. This loyalty can significantly contribute to the growth and success of your Shopify store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4726f84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4726f84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c86c144\" data-id=\"c86c144\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1189d93 elementor-widget elementor-widget-text-editor\" data-id=\"1189d93\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Conclusion<\/h2><p>Pricing transparency is not just about displaying numbers; it is about building trust, fostering customer confidence, and creating a positive shopping experience. By being transparent about your pricing on your Shopify store, you establish credibility, reduce cart abandonment, and cultivate customer loyalty.<\/p><p>Make pricing information easily accessible, provide clarity on additional costs, and communicate the value customers can expect. When you prioritize transparency, you create a strong foundation for your brand, enabling sustainable growth and customer satisfaction.<\/p><p>Embrace pricing transparency as a fundamental principle of your Shopify store, and watch as it becomes a differentiating factor that sets you apart from the competition. Remember, transparency breeds trust, and trust is the bedrock of successful customer relationships.<\/p><p>We hope this blog post helps you understand the importance of pricing transparency and provides guidance on implementing it effectively in your Shopify store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1f3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1f3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45b516e\" data-id=\"45b516e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3615369 elementor-widget elementor-widget-heading\" data-id=\"3615369\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe to our newsletter:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b149ab elementor-widget elementor-widget-html\" data-id=\"2b149ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"3473909\",\n    formId: \"f2fc949f-c29a-45ef-a1c8-72e5d5286168\"\n  });\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Establishing trust with your customers is essential for long-term success. One crucial element of building trust is pricing transparency. As a Shopify merchant, being upfront and transparent about your pricing has numerous benefits, including fostering customer trust, increasing conversions, reducing cart abandonment, and building a loyal customer base. In this blog post, we will delve [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":60819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","rank_math_lock_modified_date":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[416],"tags":[],"modified_by":"Elina Kotam\u00e4ki","_links":{"self":[{"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/posts\/60801"}],"collection":[{"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/comments?post=60801"}],"version-history":[{"count":0,"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/posts\/60801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/media\/60819"}],"wp:attachment":[{"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/media?parent=60801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/categories?post=60801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sniffie.io\/wp-json\/wp\/v2\/tags?post=60801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}